Here's the big question: Do we commit resources to the creation of a Mobile App or funnel our energies into a Mobile Optimized Website?
When the web phenomenon exploded in the mid nineties, it was no longer a question of whether or not you needed a "homepage" - it was what kind of web presence did you need and how quickly could you get it out there. Fast forward just 15 years (in internet terms that's a lifetime) and the same can be said about a mobile presence.
Specialized Mobile Apps have become popular and are used for a variety of functions. Mobile optimized websites are also on the rise and are taking advantage of increasing support for HTML5 and CSS3 capabilities.
Reasons for Native Mobile Apps:
- High Performance - taking advantage of the device's capabilities
- Offline Mode
- Findability
- Device Attributes - Camera, GPS, etc
- Monetization
Reasons for Mobile Optimized Web
- Rapid deployment and update cycle
- Lower deployment/maintenance costs
- Universally available (with caveats) on a majority of devices
Photo Credit: http://www.flickr.com/photos/purplelime/2848782746/ by PurpleLime
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